Water Wall with Integrated Television Screen for Alstom
Odzo, artisan creator specializing in indoor water walls
Water Wall with Integrated Television Screen
Odzo, an artisan company specializing in the creation of indoor and outdoor water walls, has attracted major prestigious brands seeking innovative products. Among them, Alstom chose to rely on Odzo’s expertise to enhance its visibility at a professional trade show.
A flagship of French mobility, particularly in the railway sector, Alstom wanted to install a water wall as part of the launch and commissioning of a new, more environmentally friendly train at an international exhibition.
Alstom at the InnoTrans 2018 Exhibition
During the InnoTrans 2018 trade fair (from September 18 to 21), all major players in the railway sector gather to showcase the innovations, new products, and systems that will shape the future of rail transport. Exhibitors must do everything possible to stand out and highlight their innovations, particularly regarding rolling stock.
Alstom’s stand was one of the most anticipated, featuring the presentation of the Coradia iLint, a zero-emission regional train powered by hydrogen technology. This innovation marks a decisive shift toward rolling stock that is more respectful of the environment. The outstanding performance of this new train and the use of innovative materials ensure clean and sustainable operation for railway networks.
To make a strong impact at the exhibition, the French company needed to leave a memorable impression with its stand.
Installing the Water Wall for Alstom
To showcase the videos of the brand’s new train, Alstom wanted an original display that echoed the type of energy used: water. The water wall rented from Odzo made it possible to significantly distinguish Alstom’s stand from those of the other manufacturers present.
Attracting Visitors at a Major Trade Show
Installing a water wall with an integrated television screen is a highly effective way to highlight a brand’s stand and the content it wishes to showcase. This installation, featuring a TV screen, has a major advantage: it naturally sparks visitors’ curiosity. As they approach the stand, they instinctively and unconsciously shift their attention toward the content displayed on the monitor.
A Water Wall Perfectly Adapted to Its Environment
When installing or renting a water wall, it is essential to consider the environment in which the structure will be placed. For a trade show of this scale, a water wall measuring 2.65 meters in height and 2.15 meters in width was installed. For aesthetic reasons requested by the manufacturer, the unit was built into a partition wall. Although the visible surface area was slightly reduced, the final result remained just as impressive. The 75-inch high-brightness monitor ensured perfect visibility of the messages displayed by Alstom. The water wall with integrated television screen was fully visible, and the image suffered no distortion despite the flow of water.
The client was extremely satisfied, as visitors recognized the originality and modernity of showcasing the product in this way.
At a professional trade show, it is crucial to stand out and increase visibility. Associating your products and services with an innovative installation helps strengthen your brand image. Just like Alstom, you can rely on Odzo to provide a water wall with an integrated TV screen for your next trade show or any other event.